Pitchub
An open sourced platform for musicians to collaborate.
Brief.
We created an intuitive, easy to user interface that will allow musicians virtually collaborate and enterprises like record companies to navigate through more talented people.
School of Engineering, The University of Melbourne
Nitika Malhotra
Peng Kuang
Anuja Dayal
Jingyi Liu
Yaoyao Li
Xinwei Luo
Motives.
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Technology: some older, non tech savvy musicians may find technologies a bit foreign, e.g. promoting their musics on social media platforms, etc. But they still deserve let people know about.
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Hosting live events: most musicians may not have the knowledge or resources required to promote/organize concerts.
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Network: being a struggling artist can be a very lonely experience. A lack of like minded peers going through the same experience is important, both for moral support and to form groups with people having expertise in different instruments, for example drummers, guitarist, pianist etc.
Ideation.
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We decided to offer 3 different types of account: freemium, premium and enterprise. The different functionalities that each account has will be discussed in the next section.
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We introduced a hybrid business model that ultimately would evolve towards a micro ecosystem:
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We have also conducted a competitor analysis to help us to understand Pitchub's strengths and weaknesses.
High Fidelity Prototype.
Individual account: (Freemium) can view news feed, upload demo, collaborate with other's works and apply jobs. (Premium) can start an e-band and plan virtual concerts.
Enterprise account: can view news feed, direct message with musicians, purchase copyright, and organize music campaigns.
